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What is SEO in 2020 ? Benefits of SEO Google Ads vs SEO

What is SEO?

SEO in 2020.Benefits of SEO.Google Ads vs SEO


What is SEO?

 SEO stands for search engine optimization and is the process of optimizing or maximizing your webpages, and the linking structure of other webpages, which link to your webpage in such a way that the search engines give you higher rankings for your chosen keywords.

Benefits of SEO That You don't know


SEO Helps in Establishing Brand Awareness


The word brand awareness is the level of brand recognition a target market has. It shows how familiar customers have interacted with the products/services of a brand. One of the most important steps in marketing a product/service is by building brand awareness.

SEO makes sure that products/services can be easily found by search engines by means of organic and regular search. When a website maintains its top ranking, it will be more visible to online users.

There is a greater possibility for viewers to click on the link, which directs them to the website. That being said, SEO can benefit a business by establishing its brand awareness a step further.


SEO Makes Sure that a Website is Mobile-Friendly


SEO enhances user experience since Google Search added another parameter to rank higher and this refers to making websites mobile-friendly.

In April 2014, Google Search made a statement on the way mobile-friendliness played an important role in the ranking of websites on Google Search. This change will improve user experience and give smooth website navigation.

Businesses that like their website to register well on a range of mobile devices can ask the help of Google.


SEO Is Considered a Long-Term Marketing Strategy


The time that it takes for a website to reach top ranking is the same as it takes to pull it down the list. SEO is considered a long-term marketing strategy, wherein it takes a minimum duration of six months for a website to stay on top of the ranking.

Provided that Google algorithm is not changed or competition has not come up with more powerful SEO strategies, it will not be easy for a website to go down the search rankings.


SEO Helps in Gaining Market Share


When a website stays on top of the search engine list, it can be easily found by online users. These users can be considered as leads. The moment they find the information they need from the website, there is a possibility for these leads to convert into customers.

Chances are, customers will make a purchase, subscribe to a newsletter, or sign up to become a member. Either way, the conversion rate increases. As a result, the business gains market share.


SEO Enables Synergy of All Online Marketing Activities


Every online marketing strategy used plays a part in making SEO efforts successful. These marketing strategies that include blogging, content marketing, direct email, e-commerce, social media marketing, and web management help improve rankings on many search engine sites.

Integrating all these online marketing activities and aligning them towards a common goal will enable businesses to succeed in their marketing strategies, which include SEO.


SEO Increases Followers on Social Media

Once a website lands on the front page of search engine sites, it will be discovered by more online users. Brand awareness can be very useful even in different social media channels. More often than not, when online users visit a website, they click on social media icons and in time, become followers.


SEO VS GOOGLE ADS COMPARISON


Organic Search Results and Search Engine Optimization (SEO)


People can find organic search results just below paid ads. If businesses like to rank among the top in organic search results, they have to optimize their site.

Google's first and foremost objective is to direct users to the most relevant, high-quality content related to the topic they are searching for.


Advantage

SEO lets their webpage appear in search results with no costs. Their efforts will produce results that will last for so long.


Disadvantage

SEO is a very long, continuous activity, and certainly, competition is working hard as well. More often than not, the results of their efforts take time. In addition, if they want to retain or improve their ranking in search results, they need to optimize on a regular basis. They should allocate part of their budget in hiring the services of a professional.

Google Paid Ads - Google AdWords

Pay Per Click (PPC) is paid ads on Google that can be seen in the first 3 positions, somewhere on the right side, and at times at the bottom. Google AdWords helps businesses by letting them create a campaign.


Advantage

Paid advertising gets instant results. Ads for potential clients will immediately be displayed. Unlike the traditional ads in media or TV, businesses only pay for customers that engage like when they click on the ads and not for views. When advertising on Google, businesses reach out to viewers who are searching for the products/services they offer.


Disadvantage

When businesses optimize for keywords that are too general, the PPC can cost a lot. For this reason, they need to optimize the ads in the proper way. In addition, when the advertising campaign expires or lacks the budget, all of a sudden, the ads stop displaying, and these result in losing valuable visitors.


The Best Choice of Method

It is best to combine both methods. To optimize a website the proper way from the beginning and prime it with content, it is best to make ads on Google. To draw more visitors or potential customers to a site, they can opt to use Google AdWords.




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