What Is Blogging?
A blog, a term derived from "Web Log",
is a collection of thoughts or analysis on a topic or topics of the person
running the blog.
There are now tens of blogs started every minute
of the day. This obviously means it is now a crowded market, which makes it
even more important than a blog is good enough to stand out from the crowd.
Blogging Revolution.
In the yesteryear, well, actually not that long
ago, but when blogs first started appearing on the internet in the 1990s, they
were often a simple collection of thoughts from individuals, often on the daily
happenings in their lives. No matter how dreary, they were often compulsive
reading, something I guess, typifying our big brother culture.
However, more recently, blogs have become much
more commercial with topics that have greater commercial value. People have
started to realize blogs, especially popular ones, can make substantial money
for the proprietor from advertising revenue.
Potential of a Blog.
In theory, the more popular a blog is the greater
its value to advertisers as they have a greater concentration of mass in terms
of users and, therefore, greater opportunity to expose their products and
services to the visitors on those blogs. In terms of pay-per-click (PPC)
advertising, higher traffic is likely to mean a greater number of clicks.
Why do you need a Blog?
People love something for nothing. If you provide
regular content and helpful tips on your blog about something related to
knowledgeable information, then it is likely to draw regular visitors. Free
helpful information - even if it's a collection of links to other sites/blogs
can still attract lots of visitors. The key here is to find such information on
a regular basis to attract many repeat visitors.
This will also result in an increase in the popularity of your blog through natural linking - the equivalent of marketing
through word of mouth. Links, especially on other high traffic sites or blogs
about your blog will lead to a steady stream of traffic from these links, but
they will also boost your search engine rankings.
How to Build a Successful Blog?
1. Write your Heart.
One specific way to attract large amounts of traffic
is to either provide tutorials that people find extremely useful which they
will link to or providing free downloads of useful tools. These tools should be
anything such as website tools for people to develop their websites and blogs
or help to improve the quality they are offerings on their sites or blogs, free
tools or plugins to help people better analyze their income and expenditure on
maintaining their sites, etc.
2. Add Personal Value.
In advantage, it greatly improves your reputation
on the Internet as so many people start recommending your blog for taking the
help that how can they create their own blog. Of course, with so many people
are coming to your site, which acts as an audience for your blog from everyone
linking to you, the search engines will take that as an affirmation that your blog is of great value and move your rankings higher and faster.
3. Spread the Words.
Commenting daily on interesting stories on
different subject matters is a good way to gain traffic. Making interesting
observations on them together with a link to their original source is a great
way to capture regular readers for your blog. Let's face it, most the user like to
catch up on daily news on the internet, but today, we do it in different ways to gone days
before when we all sat around our television set.
4. Be an Authority Writer.
Another way to gain more and repeat visitors is
to provide great or valuable content on your blog and big stories that are
covered on your blog. The analysis has to really stand out. You have to convey
yourself to your readers almost as an expert i.e. an authority on the subject
matter, which of course acts as a magnet for visitors. So, providing a unique
perspective and good quality content will always have people coming for more.
5. Catch Their Attention.
People love entertaining themselves when they are
browsing the internet. This is why entertainment sites tend to gain a lot of
traffic on their site. your blog should contain lots of funny clips and jokes
tend to become big hits because they tend to get linked on lots of other sites.
One way to attract attention through your posts
is to be shocking by posting something intrusted that gets noticed.
Making Your Blog Famous.
let's focus
on the steps to make a blog off and running.
1. Blog link exchange.
A blog should exchange links with other similar
blogs, especially if they are highly complementary and have similar levels of
traffic in their blog. It is unlikely that a blog owner with a lot of traffic
would be too keen on exchanging links with someone who has more traffic, as it
would not be deemed mutually beneficial to both parties.
2. Buying high traffic links.
You can also advertise by running paid adds on
monthly campaigns on other blogs or sites with high levels of traffic. However,
this tends to be an option used mostly by site owners rather than bloggers.
3. Promoting a blog in forums.
This is a good way to promote your blog. The idea is to make informative or and
helpful posts in forums dealing with similar topics to those covered in your
blog. By making informative and helpful posts, you can leave a link back to
your blog somewhere in the post, if allowed of course. This is the most widely
used technique to gain traffic to a blog.
4. Posting a link on other blogs.
You can also reply to comments on other blogs
that have a similar theme to your blog. You can leave a website link to your blog so
long as the comments you make are both productive and not written with
the intention of getting traffic to your own blog.
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